How is iView able to detect the user's behaviour?
iView is able to tailor the messages displayed to the end user based on many influences and contextual information that is processed through our patent pending algorithms.
The context could be as simple as day of the week, or time of year. It could be how long that user has been with the carrier, or how long they have had their device. It
can also be based on user interaction and what the user has installed on their device; or even what their device is doing at any particulate time. iView does this while
also being sensitive to privacy concerns, processing some of this context information on the iView servers, but processing much of it on the device itself, making it real
time and also privacy sensitive. By combing these influences we can create a truly sensitive service that has a demonstrable track record of assisting the user and also
enriching their experience.
How can communication through iView be controlled by the operator?
iView provides the administrator management tools that create messages and apply conditions, context and various marketing algorithms. Enabling an administrator to create,
and target messages, and edit based on the data analysis that can all be accessed through the iView Management Tool.
How does this compare to other products in the market?
We have seen a range of products that start to engage the customer past point-of-sale. These include the Discover Vodafone, HTC Blinkfeed service, or Samsung Games service
to name a few. What makes iView stand out from these offerings is that we have created iView as a companion tool, rather than attempting to control the user, or assuming
the user is more interested than they typically are. We have done this by making the iView window reactive on the device, and also by targeting the messages. Therefore the
following three areas means iView is in a league of its own for end user engagement:
• iView uses sophisticated patent pending algorithms to tailor a set of messages to the user based on device context, user behaviour and environment information.
Everything the user gets to see should be relevant and of interest to the user.
• iView has been created as a companion to users rather than another intrusive marketing tool. Our user data proves this approach has created an engaging companion
that users overwhelmingly embargo and use on an ongoing basis.
• iView also has the administrative tools to make this a simple deployment and a service that can be easily managed by manufacturers, carriers or content providers alike.
ABOUT INFOMEDIA SERVICES LTD.
INFOMEDIA is a leading provider of Customer Relationship Management and monetization technologies to mobile carriers and device manufacturers. After its recent acquisition of
Vringo's research and development center with its existing operation, INFOMEDIA is positioned strongly to create a more integrated global product offering for delivery into
major carriers, OEMs, and enterprise partnerships. For more information, visit: www.infomedia.co.uk